Marketing success comes from understanding and implementing a few key principles that accurately predict human nature and behavior.
Lasting marketing success doesn't come from implementing magic-bullet techniques or memorizing a set of complicated rules. Success is a natural product or understanding and implementing a few key prinicples that accurately predict human nature (and behavior). On this CD, Monopolize Your Marketplace CEO Rich Harshaw teaches you the 5 most important principles; you'll hear why they're almost always violated, and be given dozens of examples of the principles in action. Eliminate these mistakes from your marketing and you'll be on your way to enduring, profitable success.
The 5 Biggest Marketing Mistakes teaches you these important principles. You'll hear why they're almost always violated, and be given dozens of examples of the principles in action. Eliminate these mistakes from your marketing and you'll be on your way to enduring, profitable business success.
1. Average Joe
2. The Platitude Trap
3. Right Message, Wrong Time
4. Ignoring Future Buyers
5. Stopping Short
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