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- Should I hire an MYM Consultant to implement this into my business or should I do it myself?
To know for sure, you first need to determine your "marketing risk," which simply means how much is at stake when you run a marketing campaign. If you spend $250,000 to produce and run a television commercial, you'd better get it right or you're going to waste a lot of money. That would be a high marketing risk. On the other hand, if your company is small and you send out a coupon in the valpak every other month, of course you'd love for it to get stellar results, but the dollars involved are small enough that we consider that a small marketing risk. Our consultants typically work with larger clients that have a higher marketing risk on a one-on-one basis, and smaller clients with smaller marketing risks generally participate in one of MasterMind Marketing or other similar programs. If your company has any marketing risk at all, if you are spending any money on marketing and advertising, whether that's a $1,000 a month or $1,000,000 a month, you are doing yourself a disservice to attempt to put this together yourself. The cost of doing it right is far lower than the cost of doing it wrong.
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- How do I find a Consultant to work with?
Use the Agent Locator found on this website to find a Consultant either near you or who specializes in your industry.
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- Should I choose based on proximity or the Consultant's area of specialization?
First search for a Consultant who specializes in your field. If none are available, you should choose based on proximity. The MYM system applies to all types of businesses and industries, and as such, many of our Consultants work in all types of industries.
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- How long does it take to for a Consultant to implement MYM in to my business?
Depending on the complexity of your situation, it could take anywhere from a few weeks to several months to get the initial project in place. Maintenance of your marketing program should be ongoing.
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- My business is unique... can this still work for me?
Absolutely. Each business is unique... but at the same time, all businesses also share some common threads which make the marketing process replicable from industry to industry. Since the MYM system is based on human nature that says people always want to make the best decision when they buy something, then marketing's job is to faciliate the decision making process. In any business, our job is to discover what the important and relevant issues are (ie, hot buttons) and then use the Marketing Equation to communicate those issues to your prospects.
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- What qualifications do MYM Consultants have?
Our Consultants come from a variety of backgrounds--everything from business owners to executives to professionals. Each Consultant is screened and evaluated to make sure they have the right skillset and mindset to be successful. Once they obtain a license, they are required to complete an extensive intial and ongoing training regiment.
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