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TUE
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Mar 9
|
9:00
|
Tuesday Morning Ad Clinic
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Marketing Reviews
|
Just for fun, Rich is going to alternate between being nice and being mean to today’s callers. The difference between “this sucks” and “nice effort” hinges solely on when your name is called. Feeling lucky? Submit an ad. Go ahead, we dare you!
|
90 to 120 Minutes
|
All Insiders
|
|
FRI
|
Mar 19
|
9:00
|
Tactical Marketing
|
Budgeting & ROI
|
Yes, we’ve all heard Rich tell us a thousand times that “your calculator is your most important marketing tool.” But now you’ll get to see, front and center, exactly WHAT you need to be calculating if you want to Monopolize Your Marketplace. You just might find that literal domination is just a matter of understanding your numbers.
|
45 to 60 Minutes
|
Platinum, Private, Masters
|
|
FRI
|
Mar 19
|
10:30
|
MYM Real Insider
|
TBD
|
Let’s get serious here. If you want to see the real inner workings of how MYM gets results for its clients, you have to be on this call. Yes, it’s a bit hard to follow sometimes, but the nuggets that can be pulled out are well worth the effort. Are you a REAL insider? Then get on this call!
|
60 to 90 Minutes
|
Platinum, Private, Masters
|
|
TUE
|
Mar 23
|
9:00
|
Tuesday Morning Ad Clinic
|
Marketing Reviews
|
Step 1: Submit your ad. Step 2: Toughen up. Step 3: Take your medicine. Step 4: fix your ad. Step 5: Repeat. Yep, it’s that easy. Come on. What are you waiting for? Better marketing is just around the corner. Submit your stuff and take a few little lumps!
|
90 to 120 Minutes
|
All Insiders
|
|
THU
|
Mar 25
|
9:00
|
Innovation Hour
|
Innovation Clinic
|
Back by popular demand… The Doctor is in! You’ve listened to Ad Clinics before, now Rich is going to put on his Innovation hat and help you innovate YOUR business. To participate, simply email Sarah at sarah@mymonline.com ahead of time and tell her you’d like Rich to help you innovate your company. If chosen, you’ll be live on the call with Rich as he uses the innovation formulas to help you innovate.
|
45 to 60 Minutes
|
Platinum, Private, Masters
|
|
FRI
|
Mar 26
|
9:00
|
Personal Edge
|
Self Confidence
|
We’ve all heard the old saying “whether you think you can or you think you can’t, you’re right.” Rich takes this concept to the next level by exploring what self confidence is, where it comes from, and how to develop it. He also explores the fine line between confidence and arrogance, and explores the concept of moral ascendancy.
|
45 to 60 Minutes
|
Platinum, Private, Masters
|
|
FRI
|
Mar 26
|
10:30
|
Business Builder Book Review
|
My Life In Advertising (pages 1 to 99)
|
Join Rich on the latest MYM Insider Conference call… kind of like Oprah’s book club, except Rich’s weight only fluctuates by 3 pounds any given year. We’re also less ambitious (or more busy!) and will only be reviewing approximately 100 pages of a book per month so it’s easier for everyone to keep up. This month: My Life In Advertising, by Claude Hopkins. Buy the book
|
45 to 60 Minutes
|
Platinum, Private, Masters
|
|
TUE
|
Mar 30
|
9:00
|
Tuesday Morning Ad Clinic
|
Marketing Reviews
|
Let’s see how your implementation of MYM is coming along! Submit your ads, brochures, websites, etc. for a live review by Rich Harshaw. This is a great chance for you to GROW your knowledge base by watching multiple ads in multiple industries get an infusion of MYM. Miss this call at your own peril…
|
90 to 120 Minutes
|
All Insiders
|
|
FRI
|
Apr 2
|
9:00
|
Strategic Marketing
|
Pre-Positioning
|
The lead comes in and you set an sales appointment. What happens between those two events—from a marketing standpoint—can make or break your business model. A good pre-positioning package allows you to begin price conditioning, set your company apart from the competitors, and educate your prospects on what they need to know when buying what you sell. Learn it all on this call.
|
60 Minutes
|
Platinum, Private, Masters
|
|
FRI
|
Apr 2
|
10:30
|
Masters Call
|
Determined By Group
|
If you’re an MYM Consultant, that this is your call! Submit questions ahead of time and/or participate live. Your opinion will be heard as Rich leads the group discussion to solve your most challenging issues as a marketing consultant.
|
60 Minutes
|
Masters Only
|
|
TUE
|
Apr 13
|
9:00
|
Tuesday Morning Ad Clinic
|
Marketing Reviews
|
You probably have a pretty good idea of what the TMAC is without having to read this little blurb right here. The real question is… why aren’t YOU participating? Yes, YOU! Get off your duff and email your ads in for review. You’re paying for feedback, so why not GET SOME!! (yes, you!)
|
90 to 120 Minutes
|
All Insiders
|
|
THU
|
Apr 15
|
9:00
|
Innovation Hour
|
Rapid Fire Innovation
|
Hold onto your seat as Rich takes various industries and throws them through the innovation ringer. No less than 10 industries will be covered, and no less than half a dozen innovations for each will be discussed. Yes, folks, that’s at least 60 innovations in one short hour---one per minute if you’re counting!
|
45 to 60 Minutes
|
Platinum, Private, Masters
|
|
THU
|
Apr 15
|
10:30
|
Power Strategy Call
|
Insider’s Open Forum To Discuss Any Marketing Topics
|
Wondering what media to buy? Want to get some feedback on your marketing plans before spending a fortune? Just need some good advice—on a specific marketing topic? Then submit your topic to the PSC! Submit by emailing Sarah at sarah@mymonline.com
|
60 Minutes
|
Platinum, Private, Masters
|
|
FRI
|
Apr 16
|
9:00
|
Tactical Marketing
|
Website Strategies
|
Fact is, your website probably IS NOT doing nearly enough. Sure it looks good, and sure it cost lots of money for you to produce. But is it generating leads and helping you close business? Sadly, most companies lack in 7 major areas when it comes to web marketing—listen to this call and overcome them ALL!
|
45 to 60 Minutes
|
Platinum, Private, Masters
|
|
FRI
|
Apr 16
|
10:30
|
MYM Real Insider
|
TBD
|
Wondering what MYM would do for your business if you were a client? Get a good idea by listening in to the MYM REAL Insider call… where the MYM Staff gathers to discuss their current clients’ marketing needs. They’ll write ads, discuss strategy, talk tactical, and, of course, innovate!
|
60 to 90 Minutes
|
Platinum, Private, Masters
|
|
TUE
|
Apr 27
|
9:00
|
Tuesday Morning Ad Clinic
|
Marketing Reviews
|
Step 1: Submit your ad. Step 2: Toughen up. Step 3: Take your medicine. Step 4: fix your ad. Step 5: Repeat. Yep, it’s that easy. Come on. What are you waiting for? Better marketing is just around the corner. Submit your stuff and take a few little lumps!
|
90 to 120 Minutes
|
All Insiders
|
|
FRI
|
Apr 30
|
9:00
|
Personal Edge
|
You Reap What You Sew
|
Rich takes his text for this call from the Good Book, and talks about the Parable of The Sewer. Take a deeper look and you’ll learn about the law of averages, what to expect from other people, how to temper your expectations, and why, ultimately, a relatively small percentage of people succeed.
|
45 to 60 Minutes
|
Platinum, Private, Masters
|
|
FRI
|
Apr 30
|
10:30
|
Business Builder Book Review
|
My Life In Advertising (pages 100 to 210)
|
Join Rich as he discusses My Life In Advertising, including Claude Hopkins’ experiences advertising automobiles, tires, and soap. You’re sure to find some concepts that can directly help you in your situation.
|
45 to 60 Minutes
|
Platinum, Private, Masters
|
|
FRI
|
May 7
|
9:00
|
Strategic Marketing
|
Headline Clinic
|
The Marketing Equation is the heart of strategic marketing (saying it well), so on this unique call, Rich is going to take you through a headline writing clinic to see how well you perform. Come ready to WORK during this call—put your skills to the test and show (or find out!) how much you really know about writing good headlines!
|
60 Minutes
|
Platinum, Private, Masters
|
|
FRI
|
May 7
|
10:30
|
Masters Call
|
Determined By Group
|
If you’re an MYM Consultant, that this is your call! Submit questions ahead of time and/or participate live. Your opinion will be heard as Rich leads the group discussion to solve your most challenging issues as a marketing consultant.
|
60 Minutes
|
Masters Only
|
|
TUE
|
May 11
|
9:00
|
Tuesday Morning Ad Clinic
|
Marketing Reviews
|
How many ad reviews should you listen to before YOU’RE a bona fide marketing expert? At least a thousand, that’s how many! Log 4 to 6 reviews by looking over Rich’s shoulder as he gives Insider Members’ marketing pieces the once over. We guarantee you’ll make at least 12 distinctions per call!
|
90 to 120 Minutes
|
All Insiders
|
|
THU
|
May 13
|
9:00
|
Innovation Hour
|
Latest Formulas
|
Longtime followers of MYM know that Rich is always coming up with new innovation formulas… This month we’ll take an hour and explore the latest thinking on innovation. Hear new formulas, see several examples, and find ways to improve your business on this exciting and fast-paced call.
|
45 to 60 Minutes
|
Platinum, Private, Masters
|
|
FRI
|
May 14
|
9:00
|
Tactical Marketing
|
B2B Marketing Tactics
|
If you’re selling Business to Business (B2B), then you know the unique challenges of trying to get past gatekeepers, getting people’s attention, and reaching decision-making executives. But if you think that B2B means “marketing won’t work,” you’re sadly mistaken. Listen in as Rich covers the fundamentals of B2B marketing. You may be surprised how simple it really is…
|
45 to 60 Minutes
|
Platinum, Private, Masters
|
|
FRI
|
May 14
|
10:30
|
MYM Real Insider
|
TBD
|
Wondering what MYM would do for your business if you were a client? Get a good idea by listening in to the MYM REAL Insider call… where the MYM Staff gathers to discuss their current clients’ marketing needs. They’ll write ads, discuss strategy, talk tactical, and, of course, innovate!
|
60 to 90 Minutes
|
Platinum, Private, Masters
|
|
TUE
|
May 25
|
9:00
|
Tuesday Morning Ad Clinic
|
Marketing Reviews
|
Let’s see how your implementation of MYM is coming along! Submit your ads, brochures, websites, etc. for a live review by Rich Harshaw. This is a great chance for you to GROW your knowledge base by watching multiple ads in multiple industries get an infusion of MYM. Miss this call at your own peril…
|
90 to 120 Minutes
|
All Insiders
|
|
THU
|
May 27
|
10:30
|
Power Strategy Call
|
Insider’s Open Forum To Discuss Any Marketing Topics
|
Wondering what media to buy? Want to get some feedback on your marketing plans before spending a fortune? Just need some good advice—on a specific marketing topic? Then submit your topic to the PSC! Submit by emailing Sarah at sarah@mymonline.com
|
60 Minutes
|
Platinum, Private, Masters
|
|
FRI
|
May 28
|
9:00
|
Personal Edge
|
The Enemy Within
|
If you want to know what your biggest problem is when it comes to success, just take a look in the mirror! Rich explores the psyche of the mind and why we saddle ourselves with limiting beliefs, imagined fears, and negative thoughts. If you want to pursue your implausible dreams, you’ve got to learn to conquer your enemy within.
|
45 to 60 Minutes
|
Platinum, Private, Masters
|
|
FRI
|
May 28
|
10:30
|
Business Builder Book Review
|
My Life In Advertising (pages 211 to 318)
|
In the third and final installment of this book, Rich gets into the “Scientific Advertising” portion of the book and looks at the predictable side of the business of advertising. You’ll see that a lot of the MYM principles are actually timeless wisdom from the true pioneer of the industry, Claude Hopkins.
|
45 to 60 Minutes
|
Platinum, Private, Masters
|
