ELITE (2 Days): This program is designed to go through the details of MYM Methodology and train you to write effective marketing. At the end of this course, you will have the tools and skills to identify the most important hot buttons in your business and write headlines, offers, and marketing pieces. The focus will be on creating print advertising (direct mail, magazine, newspaper, email, etc.), but advertising for other media (radio, tv) will be covered as well.

 

PINNACLE (4 Days): This program builds on the Elite skills, and trains you in all aspects of tactical marketing, including how to determine which media are right for your business, handling leads, using marketing in your sales presentations, and hopper systems. As an added benefit, Rich Harshaw will dedicate the last 2 hours of each day to strategy sessions for attending companies (approx. 30 minutes per company). This is the right program for people who want the full MYM experience—and resulting skill sets.

 

MASTERS (5 Days): If you’ve ever considered utilizing the MYM principles as a marketing consultant, then extend your training by one day and learn the nuts & bolts of building a marketing consulting practice. The demand for marketing services is high, and we’ll show you how to find clients, sell your services, negotiate fees, and run your practice day to day.